William Smith

William Smith (Ed.D., University of Massachusetts Amherst) is Executive Vice President at the Academy for Educational Development in Washington, DC. A pioneer in the field of social marketing, Dr. Smith has worked to implement social solution programs that address environmental and health problems in a number of Latin American, Caribbean, and African countries. His collaborative workshops on environmental social marketing have brought together leading members of the environmental education and communication communities from academia, the private sector, environmental NGOs, and government agencies. Dr. Smith is the co-author with Doug McKenzie-Mohr of Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing.

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