Alan Andreasen

Alan Andreasen (Ph.D., M.S., Columbia University) is a professor in the McDonough School of Business at Georgetown University. His research interests include the application of marketing to nonprofit organizations, social marketing, and consumer behavior. Dr. Andreasen is the author of several books, including Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment, Ethics in Social Marketing, Strategic Marketing in Nonprofit Organizations, 5th ed. (co-authored with Philip Kotler), and Cheap But Good Marketing Research. In addition to his academic work, he serves as a consultant to the World Bank, the American Cancer Society, the Centers for Disease Control and Prevention, and the Boys and Girls Clubs. He also conducts executive seminars worldwide for a variety of nonprofit and private sector organizations and several government agencies.

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